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Thursday, September 3, 2020
Computer Crime :: essays research papers fc
PC Crime: Prevention and Innovation Since the acquaintance of PCs with our general public, and in the mid 80⠡â ¦s the Internet, the world has never been the equivalent. Abruptly our physical world got littler and the electronic world set its establishments for an interminable electronic reality. As we approach the year 2000, the turn of the millenium, mankind has effectively settled itself into the à ¡Ã §Information Age.⠡â ¨ So much in certainty that as a country we discover our selves out of an assistance economy and into a data based economy. In a matter of just a couple of years practically all frameworks are run purchase PCs here and there, shape, or structure. We rely upon them for everything. Indeed, even the littlest breakdown or glitch in a framework could now raise impossible measures of ruckus in everything from riding the transport, approaching your cash, to getting your solution at the drug specialists. Moreover, Icove proposed that with the cost of home PCs that work quicker and store more memory going during each time because of rivalry in the market, it is assessed that continuously 2011 practically every American home will have a PC with moment access to the Internet. With an expansion in clients ordinary and new organizations exploiting advantages of an other electronic world, this data measurement will just get greater, progressively detailed, offer more types of assistance, and we will discover society all in all increasingly more reliant on it. In any case, even in a counterfeit situation, for example, the internet, it shows up humankind can't escape from its to some degree overpowering regular fascination in improper conduct or criminal inclinations. Thus this elective measurement has been tainted with a similar criminal conduct that torment our physical reality. The data age has made the ways for against social, savvy, and sharp individuals to discover new and creative approaches to perpetrate old wrongdoings. These individuals are called programmers. What is the social Problem? PC wrongdoing is the official name given to this criminal marvel driven by programmers. Albeit a strong meaning of PC wrongdoing presently can't seem to be settled upon by researchers, it is portrayed in a useful way including old violations, for example, phony, robbery, insidiousness, extortion, control or adjusting of reports; which are all typically dependent upon criminal authorizes all over the place. Additionally remembered for the depiction or PC wrongdoing is the unapproved intrusion or trespass of information base frameworks of privately owned businesses or government organizations.
Saturday, August 22, 2020
Does the Internet Make Us Better People Essay
In a quick paced world like our own today, the web assumes a noteworthy job in our regular day to day existence. Such a progressive creation, with its own upsides and downsides, has stood apart to be a significant easy to refute point. As I would see it, the benefits of the web in our general public beat the hindrances and help us to be better. It has favored us with immense information, has diminished separation and has made the world look littler to us. Each edge of this present reality is associated through the web. This most recent revelation has significantly improved our correspondence industry. By clicking a couple of catches, we can convey electronic sends to any piece of the world at no expense and spare time and paper. The web has likewise expanded business prospects. In less time, we can promote, sell and even purchase items on the web. We can likewise depend on the web for secure web based banking, looking for occupations, etc. One of the most famous employments of the web is informal communication. Long range interpersonal communication locales are perfect for keeping in contact with loved ones, sharing and assembling thoughts, publicizing occasions and thoughts, etc. The web is a compact reference book of any data that we can get to whenever. It is the best benefit we can pick up from utilizing the web. Scientists and journalists can exploit this apparatus. Rather than going through hours in the library and attempting to assemble data, it is a lot of agreeable to do likewise at home. The web is likewise utilized as an extraordinary learning strategy for understudies. These days electronic books are additionally extremely well known among instructors. Sparing paper can help our condition immensely. Like each other progressive headway, the web additionally has its burdens and disappointments. Long range interpersonal communication locales can negatively affect youthful personalities by impacting them to visit dating and explicit destinations. Digital tormenting is an immense issue in our general public. Youngsters may go over damaging and vicious substance on the web. Ensuring oneââ¬â¢s security is a key worry of the web. Individual data that is shared online is rarely protected and it might prompt personality burglaries. Once in a while photos and recordings are distributed on sites without the assent of the individuals in it. Utilizing the web can be addictive on occasion, driving us to linger, lose profitability to garbage which can bring down our proficiency in occupations and instruction. The immense data on the web can likewise be utilized improperly. The web gives us access to nearly everything. Rather than purchasing programming, music documents and films, individuals are doing bad form towards the creators of the first items by essentially downloading them for nothing or modest. The web is an apparatus that can be used well or ineffectively. It has gigantically helped us in speaking with the world. From mass data sharing to working together thoughts and afterward introducing those, it assumes an extraordinary job. In the event that the abuses of the web can be evaded, our regular day to day existence can be simpler, less tedious and increasingly agreeable. Such a development helps us up to improve us at all that we do. Word Count: 521
Friday, August 21, 2020
Radio Frequency Identification for RFID Technology-myassignmenthelp
Question: Examine about theRadio Frequency Identification for RFID Technology. Answer: Presentation RFID or radio recurrence recognizable proof is a trend setting innovation that consolidates electrostatic or electromagnetic coupling in radio recurrence parcel having a place with the electromagnetic range for one of a kind ID of articles, creatures or individuals. Associations are receiving this innovation instead of scanner tags (Rajaraman, 2017). This report examines about the working system of RFID. It calls attention to the different classes of RFID labels. It discusses the business just as specialized issues that are illuminated by utilizing RFID innovation. This report depicts the execution of RFID in one association and it additionally presents the utilization of RFID in different commercial centers. Working of RFID Technology RFID innovation uses radio recurrence to recognize objects, gathering data about the articles and entering the subtleties in the framework by a robotized procedure. The three fundamental segments of RFID innovation are the RFID tag, RID peruser and recieving wire. A RFID label comprises of a radio wire just as an incorporated circuit (Hutter Schmidt, 2013). These are utilized to transmit information to RFID peruser. The RFID peruser changes over radio waves into usable information. The RFID labels can be initiated by radio signs. The information that is gathered from the RFID tag is then moved to a host framework by utilizing a correspondence interface. The information is put away in the database of the framework for additional examination. The job of RFID tag is to convey information and it contains a recieving wire alongside small scale chip. The peruser can likewise be alluded as examiner. Kinds of RFID Aloof RFID: This kind of tag doesn't contain battery. Here the vitality is moved from peruser by means of radio recurrence. The intensity of the tag is accessible just inside the field of the peruser. It scope of correspondence is short in this kind of tag (Rajaraman, 2017). It has a constrained range in light of the fact that the radio wave is reflected from tag to the peruser. It can peruse just as move sensor esteem when the tag is controlled by the peruser. Semi-detached RFID: This RFID tag consolidates the principle highlights of the dynamic tag. It comprises of a force source like battery to control the chip. This vitality that is caught can be utilized to backscatter. The correspondence or read go is more than that of detached labels. Dynamic RFID: This label comprises of battery or force source. Label power is accessible on a nonstop premise. It has got high sign quality from the RFID tag to the peruser. The scope of correspondence is 100 meter or more. Dynamic labels are for the most part utilized in enormous items. Its information transfer speed is higher than the transmission capacity of latent labels. Business and Technical Problems fathomed by utilizing RFID Technology RFID innovation has assumed a noteworthy job in fathoming the issue of article, human and creature following. Resources that are available in distribution centers can be followed in a rearranged way. The procedure of stock administration has improved by appending RFID labels to the products that are available in the plant (Fan et al., 2014). This innovation has helped in tackling the issue of over stocking just as under stocking of products. It has caused in giving security to the stocks and controlling the stock quality. RFID labels can be utilized for robotizing the procedure of cost charge installments by connecting the labels to the vehicles (Kalantri et al., 2014). Powerful creature checking is made conceivable by using RFID labels. It goes about as a noteworthy device for following the developments of the creatures and deciding their attributes. RFID innovation has improved homestead the executives in a compelling way. Missing merchandise and items can be followed by utilizing RFID innovation (Shin Eksioglu, 2014). RFID innovation is answerable for delivering precise outcomes as it doesn't include human intercessions. RFID labels have had the option to improve authoritative productivity. Standardized tag and RFID Standardized tag RFID Standardized tag has a lot of information that can be examined and changed over to numeric codes. It requires view. It doesn't require view. RFID tag uses radio waves for following just as recognizing merchandise. The read run changes from crawls to feet. Inactive RFID can peruse up to 30 feet and dynamic RFID can peruse up to 100 feet. Scanner tags can distinguish one sort of thing. It has the capacity to recognize each thing. Optical laser innovation is utilized. Radio recurrence innovation is utilized. Human intercession is required for filtering standardized tags. Scanners are fixed and it doesn't require human work. It can't be refreshed. New information can be refreshed. Harmed labels won't work. Henceforth it is less dependable. It has high unwavering quality. Table 1: Comparison among Barcode and RFID (Source: Lotlikar et al., 2013, p. 821) RFID and QR code QR Code RFID This innovation requires view. Line of site isn't required. Peruse extend is from creeps to feet. The read go is substantially more than the read scope of QR code. Human mediation is required. No human mediation is required. Information can't be refreshed. It must be perused. Information can be refreshed. 30 % information can be recuperated from harmed labels. It is less solid than RFID. It has high unwavering quality. Table 2: Comparison between QR code and RFID (Source: Lotlikar et al., 2013, p. 821) RFID Limitations Security: RFID labels are defenseless to security dangers and assaults. Assailants can increase unapproved access to and adjust the data on the RFID labels. There can be different assaults like infection and side channel assaults. Solid safety efforts like encryption of the information in the labels can conquer this restriction. Impact: Signal crash can occur while checking a few RFID labels simultaneously. Utilization of hostile to impact calculations will forestall this issue. Cost: The expense of RFID innovation is considerably more than that of QR codes and standardized identifications (Lehpamer, 2012). Associations cause colossal expense in setting up this innovation. Uninvolved labels are more affordable than dynamic and semi dynamic labels. Complex plan: The establishment system of RFID innovation is novel. RFID innovation has peruser and tag. It has an intricate plan and working component. Execution of RFID in Walmart Walmart has actualized RFID innovation in the year 2003 for improving its gracefully chain activities. At first it had utilized RFID for following beds of the product present in its flexibly chain and distribution centers. Walmart can follow the development of its items in an exact way by sending RFID innovation. It utilizes RF labels for keeping a record of the retired stocks. RFID labels can give constant data about the store racks. RFID innovation has had the option to decrease the creator cost of Walmart (Shin Eksioglu, 2015). Execution of RFID has improved the gracefully chain productivity of Walmart. Walmart had the option to diminish its unavailable level by 16 percent and lessen overabundance stock. Walmart was additionally ready to accomplish operational enhancements and WIP information the board. Utilization of RFID in Market Places Retail RFID labels can be appended to the items in the retail location. It will assist the store with preventing any shoplifters to remove any item without installment and improve the security level of the stores. It will empower the representatives to find the items and record the amount (De Marco et al, 2012). RFID labels are executed in retail industry for mechanizing the stock following procedure and upgrading the operational proficiency of the retail locations. Banking Banking part has accomplished elevated level of information exactness by executing RFID innovation. It has improved the degree of client support and rearranged the installment system. RFID labels will assist the manages an account with keeping track of workstations and different resources (Zhu, Mukhopadhyay Kurata, 2012). Information security of the banks can be improved by executing RFID innovation. Social insurance Industry The Healthcare business can monitor physician recommended medicates based on expiry date and numerous other significant subtleties like parcel number (Manzoor, 2016). Understanding security can be improved by utilizing RFID innovation. RFID groups can be checked for getting exact insights concerning the patient. SCM RFID innovation has had the option to improve the precision just as practicality of the stock information. It has diminished the stock expense of the associations (Fosso Wamba, 2012). RFID labels have improved the productivity of flexibly chain the board by precise observing of the developments of merchandise and items all through the gracefully chain. It has improved the system of benefit following by utilizing radio recurrence. End It very well may be finished up from this report RFID innovation can be actualized in different businesses like medicinal services, banking and retail for upgrading operational proficiency and security guidelines. This report said that RFID is more dependable than scanner tag and QR code. It additionally talked about specific impediments like security issues and significant expense of RFID labels. This report clarified how the RFID functions. It additionally clarified scarcely any business and specialized issues like resource following issue that can be tackled by RFID innovation. References De Marco, A., Cagliano, A. C., Nervo, M. L., Rafele, C. (2012). Utilizing System Dynamics to survey the effect of RFID innovation on retail operations.International diary of creation economics,135(1), 333-344. Fan, T. J., Chang, X. Y., Gu, C. H., Yi, J. J., Deng, S. (2014). Advantages of RFID innovation for decreasing stock shrinkage.International Journal of Production Economics,147, 659-665. Fosso Wamba, S. (2012). Accomplishing gracefully chain mix utilizing RFID innovation: the instance of rising keen B-to-B internet business forms in a living laboratory.Business Process Management Journ
Tuesday, June 16, 2020
Airline Uniform - Free Essay Example
AIRLINES UNIFORM A CONCEPTUAL CLOTHING In this age of modern globalisation, each and every part of the world is officious of selling and promoting themselves for a better recognition and pleasant livelihood. The prime objective is now to look well so that one can sell well. Regarding this context, what could be a better example than ââ¬Å"airlines uniformsâ⬠. People flying across the globe, busy in their world of business got to spend a definite time in their air travel. It is a great opportunity for all the countries running air services to make the people take a glance at their culture, heritage as well as hospitality. The aircraft, airline cabinet and the whole cabin crew play an efficient role in representing oneââ¬â¢s country and its national image. Today, all around the world thousands of airlines are running but it is just a few which makes a remark on our mind and create an unforgettable impression. In this research, a brief glance has been taken at the uniforms o f some of the leading airlines which make them better from the rest. Also the concepts and branding along with the effects of this clothing has been discussed and summarised. INTRODUCTION A uniform is as vital to a corporate identity as a logo or business card. It is a critical marketing tool that has the capacity to differentiate an organization in a complex and highly populated marketplace. When talking about the uniforms of airlines, most of the worldââ¬â¢s most profitable airline brands are those that pay close attention to appearance and to making sure their staff consistently look and feel great. Poorly fitting, poorly maintained or just plain ugly uniforms can linger in the mind of the passenger and accentuate the negative aspects of the trip instead of reinforce the positives. Now a days, an expense of millions is spend on hiring appropriate designers to get the desired look which completely justifies the image of the brand and itââ¬â¢s nation. Some of the most s uccessful airline brands has been studied in this research, with an objective to: ? ? ? ? understand the requirements uniform designing, know the link between logo, branding and its association with uniforms, interpret its cultural as well as psychological impacts, and Infer the role of designers in creating uniforms. A uniform is far more than simply clothing worn at work, it conveys a corporate image. It has symbolic value both for the people who wear it and for the Air lines passengers who identify it immediately. Each airline has different styles of uniform that makes their own company unique. Most uniforms have a variety of options: different jacket styles (double or single breasted), pants, skirts, short or long sleeved shirts and blouses, dress, ties, scarves, and other accessories. Within these options, Flight Attendants are free to select what fits and looks best. It could be noticed that some airlines have different uniforms to change into for different timing; one f or walking through the terminal, one for boarding and deplaning, and one for serving. In addition to its unifying function, however, the uniform structures the relationship between Air line and its customers, the central focus of the Companys corporate strategy. The personnel who wear the uniform are the vectors of this relationship as they are in direct contact with the clientele. FIRST AIRLINE UNIFORM The first stewardess uniforms were designed to be durable, practical, and inspire confidence in travellers. The first stewardesses for United Airlines wore green berets, green capes and nurseââ¬â¢s shoes. Other airlines, such as Eastern Air Lines, actually dressed stewardesses in nursesââ¬â¢ uniforms. Perhaps reflecting the military aviation background of many commercial aviation pioneers, many early uniforms had a strongly military appearance; hats, jackets, and skirts showed simple straight lines and military details like epaulettes and brass buttons. Many uniforms had a s ummer and winter version, differentiated by colours and fabrics appropriate to the season: navy blue for winter, for example, khaki for summer. But as the role of women in the air grew, and airline companies began to realise the publicity value of their stewardesses, more feminine lines and colours began to appear in the late 1930s and early 1940s. Some airlines began to commission designs from high-end department stores and still others called in noted designers or even milliners to create distinctive and attractive apparel. UNIFORMS FROM PAST TILL PRESENT The changes which kept on happening under various circumstances and conditions have been discussed by using an example of Korean Airlines. 2005- present The latest uniform is a creation of Italian designer Gianfranco Ferre. Its skirts and pants are designed with consideration of flight attendants active cabin duties. During the development of this attire, the largest emphasis was placed on attaining harmony between modern g lobal fashion appeal with a foundation of Koreas traditional and inherent beauty. While elegant and refined, the uniform is also comfortable, distinguished by its ergonomic design and the use of practical and supple fabrics. 1991-2004 It boasted a classic look that remained current in fashion through the years while simultaneously reflecting traditional Korean beauty. In particular, the ribbon scarf sporting the Taegeuk pattern received world-wide recognition, and was considered a key icon symbolizing Korean Air. 1986-1990 This uniform represented the first version to be created by a foreign designer, an American, Joyce Dixon. The commission was to develop a creation with the upcoming Asian Games and Olympic Games. The striped dress, accented by a red and blue motif belt, captured a traditional sense of beauty while providing comfort and ease in performing cabin duties. 980-1985 1980 marked the introduction of the Taegeuk patterned logo that is intrinsic to Korean Air in the unif orm with the main colors used being red, blue, and white. The core elements included a jumper skirt and white blouse featuring the Korean Air logo print. The small red kerchief on the left breast of the jacket was noted for its splash of color. 1978-79 When focusing on developing Middle Eastern market, the uniform maintained its conservative look with a dark blue jacket and skirt. However, the wavy blouse in red and dark blue was recognized for sensational design of Korean Air uniform. 976-77 This demure and tidy uniform represents the sixth design. The jacket and skirt, as well as hat, were all of the same color, and a white blouse and scarf were added as accents to break up the monochromatic look. In addition, this marked the last time hats were included as part of the uniform. 1974-75 The uniform worn when our wings launched its first flight to Paris in Europe in 1975 consisted of a deep-blue woolen jacket and a one-pleat skirt. The white blouse with red swan pattern used in the Korean Air logo at that time was accentuated by the scarf with a mixed pattern in white, red, light green and dark blue. 973 A naturally contoured hat and sky blue outfit accentuated the splendor of this uniform. A scarf was added to accentuate the airlines image and was received with favorable reviews. 1972 This uniform was worn when Korean Air launched its first flight to America in Korea back in 1972. It includes a jacket in dark blue with three gold buttons, an A-shape pleatless skirt in the same color and a hat. The white blouse was designed with either a high neckline or a round one. 1969 Designer Ok Song created the inaugural flight attendant uniforms for Korean Air . Highlighted by a beige top and crimson skirt, the uniform caused a popular splash due to the bright colored skirt, thus beginning a new fashion trend with other companies uniforms. After observing the changes done in the uniforms, it could be inferred that uniforms keeps on changing as per the current happeni ngs and situations. It not only reflects the cultural values of the country but also the massive events that take place within that period. REQUIREMENTS FOR UNIFORM DESIGNING One of the most basic requirement for designing airline uniforms is to understand the policies of the airline. Designing uniform requires a lot of knowledge to be learned about the history, brand, logo and the services provided by the company. Also keen observation is essential to better understand the working of the end users. Famous designer Christian Lacroix designed the uniforms for Airfrance. Details of this designing has been discussed below. After 17 years with no major changes, Air France decided in December 2002 to entrust a huge project to one of the greats in French fashion,Christian Lacroix. His mission was to raw on his trademark elegance to translate the spirit of the French flag-carrier into a collection the Companys personnel would be proud to wear and one that would embody Air Franceââ¬â¢ s ambition in terms of customer service. Christian Lacroix wanted to go beyond designing a uniform to create an entire wardrobe: some one hundred individual items that can be combined in a multitude of ways, allowing each person to develop a distinctive wardrobe to suit his or her personality, morphology, culture and profession. This is essential because it is the men and women who wear the uniform who are in direct contact with Air France customers. For the first time in the history of the Company, mens and womens uniforms have been designed at the same time, creating a real homogeneity in style. It is also a break from tradition to have a complete collection created from start to finish by the same designer: gloves, pumps, bob hats, coats and dresses all come from Christian Lacroix, creating a coherence rarely found before. Three basic tenets underlie the collection: the style had to express the identity of Air France, go beyond passing fashion and combine the functional with t he pleasurable. The result is a uniform that allies elegant Parisian chic with a touch of originality, a wardrobe that is both discreet and refined. Variations on the classic Air France colours enabled a clear visual identity while remaining in step with todays tastes. The basic colour remains dark navy blue, the colour of Air France for over 70 years, lending a sense of precision and professionalism. Blue-grey adds a touch of softness and femininity, and is perfectly in line with the Air France brand universe, so inextricably linked with the sky. Red appears as a highlight only, to express dynamic vitality. Print fabrics give the distinctive Christian Lacroix stamp to the collection. With these shades, Air France moves beyond the traditional red, white and blue codes that lent a certain formality to earlier uniforms. As per Christian, ââ¬Å"The uniform is a circumscribed universe but this collection, with the multiple choices and combinations possible, offers great scope for personal expression. The challenge was to design a harmonious collection for 11,000 men and 25,000 women with great morphological differences (womens uniforms range from European size 32 to 48), of ages running from 20 to 60, working in emperate, hot and cold climate. The styles are fitted; visually underscoring the waist and shoulders in this way inspires confidence and conveys a sense of precision, seriousness and professionalism. KEEN OBSERVATION The first thing he asked was to discover first-hand the universe of the men and women of Air France who wear a uniform in their daily work. To go behind the scenes at Air France and observe in person as many professions and people as possible, Christian Lacroix and his teams visited Orly and the Paris-Charles de Gaulle hub to acquaint themselves with the work of ground staff, and accompanied rews on both domestic and long-haul flights. In the process, they had the opportunity to learn much directly from the staff, collecting information also about the needs and expectations of each one and trying to understand the constraints put upon them by the work they do, their rhythms of standing and sitting and obviously, climatic conditions. From his observations in the field, Christian Lacroix began to develop original concepts, like the multi-pocket jacket for ramp staff that enables them easily to move around with their working gear. The cut of the clothes was also defined during this phrase, with bottom garments skirts and trousers designed with a somewhat low waist to give ease of movement while remaining elegant; waists can be adjusted without elastic, reconciling comfort and elegance. The house of Christian Lacroix dedicated a complete team to the project; for 6 months they developed prototypes for the collection. Their objective was, in a very short time, to create a complete range of 46 prototypes. COLOUR IMPACT The colour of the uniform speaks a lot to the travellers and surely makes a great impact. In th e case of Airfrance, Navy blue remains the basic colour, because it is indissociable from the history of Air France but also because it lends a sense of authority which is indispensable in a uniform. Blue-grey evokes the sky and is particularly appropriate here as it flatters all skin tones and hair colours. Red appears only in touches (gloves, belt) on basic uniforms. Because it is highly visible, it is also the colour chosen for the accessories worn by hostesses in airport lounges, making them easily identifiable in the crowded visual universe of the airport. FABRICS To ensure long-lasting wear and good condition, Air France has chosen a yarn-dyed fabric that avoids all risk of differences in shade due to successive colour baths. This will make it possible to replace just one part of a suit, for example, such as the trousers or skirt which show wear more quickly. The use of the same colours and fabrics also reinforces the visual homogeneity of the Air France crews and staff. Gr eat attention to the choice of materials used is essential for long wear. In this case, it was important for the uniform to continue to look impeccable even after 12 hours in flight. For this reason, the fabrics are virtually wrinkle-proof. They are nonetheless noble, natural materials. Knits are wool and acrylic blends, for easy upkeep. Coats are 100% combed wool that feels soft and hangs well, much like cashmere. Shirts and blouses worn next to the skin are 100% cotton. LOGO, BRANDING AND UNIFORMS While designing the uniforms for an airline it has to be always kept in mind that it gels up well with the brand logo as well as with the livery of the aircraft. It is true of all industries; strong brands and strong revenue performance go hand-in-hand. And for once, the airline industry doesnââ¬â¢t stand alone ââ¬â there is clear evidence showing that those airlines with strong brands are among the most profitable. To associate logo with the uniforms is quite a big task. Th e mission of a logo is to portray the values and goals of oneââ¬â¢s company and also to reflect professionalism and growth of the brand. It could be explained and understood better when discussed with an example. The logo of JET AIRWAYS comprises of dark blue and golden yellow accented colour scheme with a symbol of flying sun. It represents strong values and provides consumers with instant and powerful brand recognition. To match the brand image, Italian designer, Roberto Capucci, was hired and asked to design the uniforms for the whole crew staff. The designer studied the logo and its purpose carefully before designing with the uniforms. Not only has it to be associated with the logo but should also represent the culture and rich heritage of India. So, he used two effective colours from the logo i. e. blue and yellow to suit these designs. He gave yellow accent to women and dark navy shade to men. Blue represents the sky connoting optimism and calmness whereas the shining yellow represents the freshness of bright sun and also the culture of India which is vivid and intense. CULTURAL AND PSYCHOLOGICAL INFLUENCE The airline uniforms speak a lot about the cultural values of the related place as well as they even create a psychological impact on the customerââ¬â¢s mind. Many of the airlines use blue colour in their uniforms as it could be directly link to the sky and its pinnacle. Also, a hint of bright colours are accentuated in the uniforms such as vibrant yellow or red as they work as highlighters. As said by Nilofar Charna, cabin crew manager of Kingfisher airlines, ââ¬Å"we have used red colours in our uniforms so that our staff could be easily visible and recognised even in the crowded areas. Also it gets set in the mind of our consumers as it is a very striking colourâ⬠. The effect of culture could be best explained with the example of Singapore airlines. Sarong kebaya is the uniform of the Singapore Airline stewardess, otherwise know n as Singapore girl. The uniform was designed by Pierre Balmain, a renowed French couturier in 1972, and is an inspiration from the traditional Malay evening dress. A Kebaya is a traditional blouse worn by women in South East Asia, mainly Indonesia, Malaysia, Brunei and Singapore. The material is normally made of sheer material and worn with a batik or sarong. The Singapore Girl has become a visual trademark and brand for Singapore Airlines together with the slogan A Great Way To Fly. The Singapore Girl is said to engender Asian values and hospitality and has been described as caring, warm, gentle, elegant and serene.
Monday, May 18, 2020
The Taming of the Shrew Psychological Masks - 918 Words
In the play, The Taming of the Shrew, by William Shakespeare, there is a recurring theme of people hiding their real identity. First, there are cases of deception, such as Tranio pretending to be Lucentio, Lucentio pretending to be a Latin tutor, Hortensio pretending to be a music tutor. More complex than these obvious examples of deception are Shakespeareââ¬â¢s clever uses of psychological masks. Several characters in the play take on roles that do not agree with their personalities. The psychological masks that they wear are not immediately apparent to the audience, or even to the characters themselves, until they are unmasked through the course of the play. Shakespeare mostly uses this device with the characters of Katherina, Bianca,â⬠¦show more contentâ⬠¦Petruchio wears the psychological mask of a guy who only has eyes for money. He makes his mask clear to the reader when he tells Hortensio to ââ¬Å"wife wealthilyâ⬠adding ââ¬Å"you donââ¬â¢t know the p ower of gold.â⬠after being told about Katherinaââ¬â¢s bad behavior, not to mention her temper. It appears that Petruchio marries Kate for her money, but immediately starts to ââ¬Å"kill her with kindnessâ⬠. He begins going so by depriving her of food and sleep because he claims that neither the food from the kitchen nor the bed is good enough for her. Petruchio puts on a show of bad temper towards his servants for every fault, showing Kate what it is like to live with a bad-tempered person. For the first time in her life, Kate finds herself trying to get someone else to control their anger. Petruchio also shows Kate that she will get the things she wants when she learns to agree with what her husband says. By treating Kate in this manner, Petruchio seems cruel, but there is a reason for it. If he were truly interested only in money, he could have left Kate at home and gone out on his own. In the end, his efforts to improve his wife have worked. He improves Ka teââ¬â¢s life, so that she does not continue to live an unhappy life. Because of Petruchio, Katherina the shrew is happily married in the end, and comes to be a good example toShow MoreRelated The Relationship Between Katherine and Bianca in The Taming of the Shrew1186 Words à |à 5 PagesThe Relationship Between Katherine and Bianca in The Taming of the Shrew à à William Shakespeare is considered the greatest playwright of all time.à His gift for developing characters is one major aspect that accounts for this lofty acknowledgement.à Shakespeare created various characters from drunks and fools to kings and generals.à The characters are so human and so real that the audience can see aspects of their own personalities represented on stage for better or worse.à InadvertentlyRead Morewisdom,humor and faith19596 Words à |à 79 PagesChesterton, Niebuhr, and Auden 27 Conclusion 34 Copyright à © 2011 by Walter G. Moss WISDOM, HUMOR, AND FAITH: A HISTORICAL VIEW ââ¬Å"And frame your mind to mirth and merriment, / Which bars a thousand harms and lengthens life.â⬠Shakespeare, The Taming of the Shrew, Induction, Scene 2. ââ¬Å"Laughter without a tinge of philosophy is but a sneeze of humor. Genuine humor is replete with wisdom.â⬠Mark Twain, quoted in Opie Percival Read, Mark Twain and I (1940), 17. ââ¬Å"Humor offers both a form of wisdom and
Wednesday, May 6, 2020
Compare the Different Views of War in the Poems ââ¬ËDulce Et...
In this essay I will be comparing the two poems, ââ¬ËThe Man He Killedââ¬â¢ by Thomas Hardy and ââ¬ËDulce Et Decorum Estââ¬â¢ by Wilfred Owen. ââ¬ËThe Man He Killedââ¬â¢ is about a man who was in the war and is thinking about his memories in the war. The main part of his experience in the war that he is reminiscing is the killing that he committed and the majority of the poem is focused on that. Thomas Hardy did not go to war himself but it could be thought that he got the idea from a friends experience in the war. The poem is based on the Boer War. The message of the poem is that he was most probably very similar to the man he killed, as in not really knowing what theyââ¬â¢re fighting for and why theyââ¬â¢re there. ââ¬ËDulce Et Decorum Estââ¬â¢ is about someone who isâ⬠¦show more contentâ⬠¦These two poems are both still popular in the twenty-first century, which may be because of the fact they are not aimed at a single war, the can both be relat ed to any war that has gone on or that is currently going on in the twenty-first century. Some of the themes from the poems are similar, such as the obvious war and death, but the main theme and message is different. ââ¬ËDulce Et Decorum Estââ¬â¢ focuses more at patriotism and how war actually affects soldiers. ââ¬ËThe Man He Killedââ¬â¢ looks past politics and the rules that we should hate our enemies, and shows them from a human perspective. Thomas Hardyââ¬â¢s poem which suggests that even though theyââ¬â¢re fighting for the opposing country, they are still the same in some sense, can be backed up by the example of when in 1914 the English and German soldiers put down their guns and played football together. Hardyââ¬â¢s poem is a statement that people who actually fight in wars should not be fighting. As, in fact, if they were to meet in different circumstances they would have been friends. This is shown in the poem when it says ââ¬Ëyouââ¬â¢d shoot a fellow down... if you met where any bar is, youââ¬â¢d help to half a crown.ââ¬â¢ This qu ote is saying how strange it is that you would kill a man, who in any other circumstances, you would probably get along with. The tone of ââ¬ËThe Man He Killedââ¬â¢ is of guilt, confusion and regret. He is disappointed and angry at himself for what he had done. On the other hand the tone of ââ¬ËDulce
Tax residency of Sam for the year FY2015 and FY2016 Free Sample
Questions: 1.Is Sam an Australian Resident for the Income Tax years ending 30 June 2015 and 30 June 2016? Give reasons. 2.Advise Sam Whether the Income he receives will be Assessable in Australia during these tax years. Answers: 1.Issue The core issue in the given case is to determine the tax residency of Sam for the year FY2015 and FY2016 taking into consideration the various facts given. Rule The relevant statute that deals with the subject of tax residency is Section 6(1), ITAA 1936. It specifies various tests that may be deployed in order to determine the tax residency status of the taxpayer under question. These tests have also been enumerated in TR98/17 (CCH, 2013). The importance of determining tax residency lies in the fact that differential tax norms tend to be applicable for the Australian tax resident and Foreign tax resident in line with section 6-5(2) and 6-5(3), ITAA 1997 (Barkoczy, 2015). The various residency tests that may be used for individual taxpayer tax residency status are highlighted below (Nethercott, Richardson, and and Devos, 2016). Superannuation Test 183 days Test Reside Test Domicile Test The taxpayer needs to satisfy only one of the tests mentioned above so as to be categorised as the Australian tax resident. It is imperative to note that there are certain conditions associated with each of the tests listed above that limit their application. For Australian domicile holders, the relevant test for tax residency is the domicile test which would be discussed in detail here (Sadiq et. al., 2016). In accordance with the domicile test, tax residency is granted on the fulfilment of both the below stated conditions (Gilders et. al., 2016). The given taxpayer must have a valid domicile of Australia as per Domicile Act 1982 It is essential that the permanent abode or permanent residence of the concerned individual should be located within Australia. While, the first condition is rather easy to check in an objective manner, but there is considerable subjectivity with regards to determination of place of permanent residence. In this regards, IT 2650 may be useful as it highlights the critical factors that the Tax Commissioner is likely to consider for determining the place of permanent abode. These are mentioned below (ATO, 1991). Deviation of the actual stay period in a foreign location in comparison with the intended stay period. Presence or absence of intention on taxpayers part to come back to Australia Act of setting up a home in a foreign location Abandonment of the Australian residence Amount of time for which the taxpayer is present in foreign location and the visits to Australia during that period Extent of association that the given taxpayer maintains in Australia while residing in foreign location A relevant case which merits discussion is the F.C. of T. v. Applegate (1979) ATC 4307 case. In this case, an Australian domicile holder was sent abroad for professional purposes and the duration of foreign stay was indefinite. However, it is known that eventually after his task was over, he would return back to Australia. But, the taxpayer had to return permanently to Australia after two years due to illness. In the given case, the honourable court opined that the taxpayer would be treated as a non-Australian tax resident even though eventually he would have returned to Australia. It was also highlighted that the word permanent does not imply indefinitely but rather a substantial length. Similar stance was assumed in the F.C. of T. v. Jenkins 82 ATC 4098; (1982) 12 ATR 745 case (Deutsch et. al., 2015). Application Based on the above discussion and the given facts, Sam would be treated as a foreign tax resident for FY2015 and FY2016 because of the following reasons. The duration of stay in Italy is not definite and Sam hopes to extend his stay as he wishes to extend his contract with the Inter Milan ream based in Italy. This clearly reflects that Sam had intention to stay for a long time in Italy which could have spanned multiple years. As a result, he had even set up a bank account in Italy which also hints toward the same. Despite Sam having the intention to return to Australia eventually, the arguments of the C. of T. v. Applegate (1979) ATC 4307 would be applicable in this case. Even though Sam has returned in May 2016, but the same is because of the injury and end of soccer career and not voluntarily. Thus, taking into consideration the various case laws discussed above, it is apparent that the permanent abode for Sam during the two years was in Italy. Hence, he fails to satisfy the domicile test for either year. 2.Issue The central issue is to determine if the income received by Sam during his stay in Italy would be taxable in Australia or not. Rule As per Section 6-5(2), if the given taxpayer is classified as a tax resident of Australia, then income derived from both foreign and domestic sources would contribute to the assessable income. However, the treatment is different for foreign tax residents, which is highlighted in v Section 6-5(3) (CCH, 2013). In accordance with Section 6-5(3), for foreign tax residents, only the income derived from sources located within the territorial boundaries of Australia would contribute to assessable income in Australia. Thus, any foreign income derived by a foreign tax resident would not be assessable or taxed in Australia (Barkoczy, 2015). Application It is apparent from the discussion above that Sam is a foreign tax resident for FY2015 and FY2016. Hence, in line with Section 6-5(3), he would be liable to pay tax only on any income that he would have derived from Australia. Any income from foreign sources would be exempt from tax in Australia. It is apparent that the contract income for soccer is derived from Italy and hence would be foreign source income which is not taxable in Australia as per the relevant rules. However, it is also known that Sam has a property in Australia which has been rented. The rent income is derived from Australia only and hence would be taxable in Australia. Conclusion Sam would be considered a foreign tax resident for FY2015 and FY2016. As, Sam is a foreign tax resident for the given time period, hence only the rent income derived from property located in Australia would be taxable at the hands of Australian tax authorities. References ATO 1991, IT 2650, Australian Taxation Office, [Online] Available at https://law.ato.gov.au/atolaw/view.htm?Docid=ITR/IT2650/NAT/ATO/00001 [Accessed March 30, 2017] Barkoczy,S. 2015, Foundation of Taxation Law 2015, 7th ed., North Ryde: CCH Publications CCH 2013, Australian Master Tax Guide 2013, 51st ed., Sydney: Wolters Kluwer Deutsch, R., Freizer, M., Fullerton, I., Hanley, P., and Snape, T. 2015, Australian tax handbook 8th ed., Pymont: Thomson Reuters, Gilders, F., Taylor, J., Walpole, M., Burton, M. and Ciro, T. 2016, Understanding taxation law 2016, 9th ed., Sydney: LexisNexis/Butterworths. Nethercott, L., Richardson, G. and Devos, K. 2016, Australian Taxation Study Manual 2016, 4th ed., Sydney: Oxford University Press Sadiq, K, Coleman, C, Hanegbi, R, Jogarajan, S, Krever, R, Obst, W, and Ting, A 2016 ,Principles of Taxation Law 2016, 8th ed., Pymont:Thomson Reuters
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